#18 Measure ROI – Social Annex will help you measure ROI whether that’s $$, calls generated, web visits, or inquiries generatedĬredits: Jared Nieuwenhuis, /in/jaredn and playing games run deep in Jared Nieuwenhuis’ veins. #12 Use consistent branding for all channels #11 Help users find you content with hashtags (they are not just for Twitter) #10 Zero in on customer interests, needs and suggestions #9 Be authentic and human – have a personality #8 Engage in real interactions and respond to everything in 24 hours – show that yours is a brand that cares #7 Quality post and daily updates – be sure you are using your channel(s) with enough frequency they do not get stale #6 Create a social media calendar – a roadmap is essential for success do you want to achieve more site visitors? Subscribers? Get more engagement? Drive revenue? #5 Align strategy with your goals and metric – i.e. #3 Think of people as part of your brand and not as consumers Jared has these 20 tips on your way to creating a social media strategy to ultimately grow your reach and add more value to the bottom line (see more details in Jared’s presentation): Wherever you are be sure to make the most what the social channel is designed to do, which leads back to connecting with your customers. This doesn’t mean your business has to be everywhere – understand where your audience wants to interact with you. Jared advised each business to first decide their overall goals to achieve through social media, second, decide which channels to use for the greatest return. Jared Nieuwenhuis, Marketing Director at Her Interactive, recently spoke to Chamber members about the pervasiveness of social media (3 out of 4 people use social media at least once a month and 73% of the US population has at least one social network profile)įirst, a few trends to get you thinking about the where and how – video is taking over the social landscape and is a powerful way to tell your story, mobile is king, and there is a lot of shared content that goes into a void or what is called dark social (SnapChat grew by almost 57% in 2014). Social Media as a way to connect with your customers can offer your business greater returns and more insights into their needs and interests than any other method. To connect with them.” – Tom Daly, Coca-Cola If the individual accepts your pitch, you will go through each of the remaining transaction steps based on the type of campaign you’re running.“Consumers have never been more connected – but it’s never been harder You can modify the pitch on a per-influencer basis or rely on the details you entered when creating your campaign. When you’re ready to work with a creator in your campaign, it’s time to send them a pitch. In addition to Marketplace applications, you can use our Discover tool to find quality candidates that meet your campaign requirements and add them to your campaign! A public campaign will appear in our Marketplace, where candidates that meet your criteria can apply to be a part of your campaign (and we’ll also syndicate it to outside sources for more visibility, if you specify). Marketplace Review: Get reviewed in marketplaces such as iOS, Google Play, etc.Ĭustom Campaign: Select this option if your campaign goal doesn’t fit neatly into the options above.ĭuring you have completed the Campaign Wizard creation process, you can specify the network you want to target, the work required of the influencer, the compensation you are willing to offer, and whether you want the campaign to be public or private, in addition to other filters such as audience size and country/countries. Video Review: Target an in-depth video review from vloggers, YouTube personalities, etc. Social Review: Target a unique review of your product or service from influencers.īlog Review: Perfect for quality reviews from our bloggers. Social Engagement: Get talent to engage with an existing social media post of yours (Comment, like, etc.). Social Share: Get creators to amplify an existing social media post (Retweet, share, etc.).
Our intuitive Campaign Wizard makes it easy to choose a specific campaign goal and create an effective campaign around this goal. Upon choosing a plan and joining Intellifluence as a Brand, you will be promoted to create an initial campaign.
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